SS13 Jigsaw Junior
AW12 Menswear. The brief here was to make copy as concise as possible, while still conveying the high quality materials used.
AW12 Jigsaw Junior
AW12 Junior. The goal was to keep copy fun, highlighting quality and practicality with styling advice.
AW12 Men's Outerwear
Jigsaw SS12 saw the launch of the brand's new website and it was the perfect opportunity to give product descriptions a makeover too.
Here's a before...
After - New Fit & Features section
AW12 SEO Headers
Before - Girls' Range
In addition to product descriptions, I worked on AW12 emails to give them a fashion forward feel. This Very Berry email shows customers how to easily incorporate a catwalk trend into their wardrobes.