Lucia Ward – Freelance Copywriter & Content Strategist

Lucia Ward – Freelance Copywriter & Content Strategist


SS13 Footwear

SS13 Accessories

SS13 Womenswear

SS13 Menswear

SS13 Jigsaw Junior

AW12 Womenswear

AW12 Footwear

AW12 Menswear. The brief here was to make copy as concise as possible, while still conveying the high quality materials used.

AW12 Womenswear

AW12 Jigsaw Junior

AW12 Junior. The goal was to keep copy fun, highlighting quality and practicality with styling advice.

AW12 Men's Outerwear

Jigsaw SS12 saw the launch of the brand's new website and it was the perfect opportunity to give product descriptions a makeover too.

Here's a before...


After - New Fit & Features section



AW12 SEO Headers

Before - Girls' Range


In addition to product descriptions, I worked on AW12 emails to give them a fashion forward feel. This Very Berry email shows customers how to easily incorporate a catwalk trend into their wardrobes.

Here you’ll find a small selection of the products and pages I have worked on for SS12, AW12 and SS13 at Jigsaw.

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Liz Earle Beauty