Lucia Ward – Freelance Copywriter & Content Strategist

Lucia Ward – Freelance Copywriter & Content Strategist

Dove Spa

SS13 facial promotion, highlighting Dove Spa's skincare expertise and 'real beauty' ethos.

2013 promotion for self tan, focusing on Dove Spa's professional expertise.

I rewrote this waxing poster which was previously called 'More Wow, Less Ow'. My goal was to make waxing less intimidating, and highlight why a customer should choose Dove Spa over a standard wax.

Poster focused on new facial peel

Dove Spa's Skin Diagnostic tool is a key part of its offering. This website page explains what it is in clear, easy-to-understand language and relates it back to treatments.

I rewrote this web page to explain the benefits of Dove Spa salons, using a friendly yet professional tone.

I rewrote the 'Work for us' web page to make it more enticing and showcase the brand's 'Real Beauty from Real Care' ethos.

A blog post featuring the real life stars of last year's campaign who I interviewed.

  • For Dove Spa

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Freshskin by Elemis